When your site is being ranked for a particular keyword in the search engine this is known as keyword ranking. Well, you might be aware that this has a huge impact on website traffic, conversations, and lead generation. Also, many people out there are wondering as to how they can increase their keyword ranking. It isn’t a difficult task, after all, you can make use of the free ranking tools and make the most out of it.
Firstly, you need to make sure that you are using the right keywords for your website. This will enable you to keep a track of the ranking in various search engines. You need to be sure that the website data that you are using helps you in forming a keyword that is personalized, accurate, private, extensive as well as relevant.
When your keyword list is taken from those actual keywords that are being used by real people in order to get to your site you ought to know that they are relevant to you. Also, you will know exactly which are the keywords that are getting in the traffic and conversations for your website?
Keep your focus on long-tail keyword rankings
They do not have too much competition out there. Only a few numbers of people are trying to rank those keywords that have long-tail phrases. So, this actually gives your website a chance where you can get to better and higher rankings. Also, with long-tail keywords, you get a better intent since they are the ones that are being more targeted. They can give you an idea as to what the searcher is looking out for and thus this gives you an opportunity wherein you can serve them in a better way with a great offering or that specific content of the web that they are looking out for.
The perks offered by keyword research
As we are aware that the use of keywords has a great impact on the ranking of the organic page in the search engines. This clearly implies that you will need your content to show up on the first page of the search engine and in order to get noticed by the audience, your keywords need to be attractive and accurate. So, here are some important benefits that are offered by the analysis of the keywords. Let us take a brief look at some of them and understand it better.
- Make sure that the keywords are being placed in the right place: Firstly, you will have to identify the ideal keywords which can rank your page higher in the search engines. Once you are sorted with that, the next step is to put those keywords in the right location. You will notice how much of an impact this will have on the ranking of your organic search. Make sure that you have some ideal keywords in the title of your page and the anchor text as this will help in the improvement of the “crawlability” of your site in the search engines.
- An audience that is engaged:In order to give your audience that relevant content that they are looking out for, you should be in a position to identify which are the keywords that are attracting the traffic to your website. So, for that, you need to figure out what is keeping your audience interested and then you can go ahead and write some great content based on that for them so that they can be occupied and content with it.
- Increase in the conversion:If your content is relevant then not only will it attract visitors to your website but it will also attract qualified traffic. This implies that you will have a higher rate of conversion if the content that you are offering has potential and seems to be worth to those who are reading it.
- Give time to correct things:It is very important that you do not spend time on those keywords that are not increasing your bottom line. So, you need to make sure you generate keywords that are sure to help you achieve great heights and this will, in turn, be a great advantage to you as it will help your business to great extents.
Here are some important keyword ranking factors that you should know since they will be a great advantage to you. Let us see what they include:
Duplicate content: Not everything will have a positive effect on your content. It is important that you avoid copying content and make sure that you write fresh and original matter for each page. Your ranking will definitely be lowered if you have similar content across various pages of your site.
Optimizing images: It is not necessary that you can only optimize the text on your page. You can get the other media optimized as well. You can also make use of images for this matter and send the search engine relevancy signals.
Keeping your content updated: It is recommended that you keep your content freshly updated. It doesn’t imply that you will have to keep editing your pages time and again. But you need to find a strategy that will help you in updating certain parts of your content once in every 6 months or so.
The link type diversity: Well, the types of links that are used to build up your site are equally very essential and important. If you have too many links of the same type then this might be an indicator of spamming and then this definitely will have a negative impact on your rankings.
The number of pages that are used for linking: There might be some links from a specific domain to your website, the number that they have can also be a ranking factor for your website. It is considered to be sensible to have more links which are from individual domains rather than having it all from one single domain.