New Websites are being launched every single day. Online competition has reached an all-time high. This is why it is time you reconsidered your content marketing strategy and focus on SEO Wirral. Search engines have certain requirements in place that websites need to meet. Hence, SEO strategy is crucial. You must know about the latest SEO Wirral trends to stay at the top. This post looks at the top SEO trends for 2020. Let’s take a look at which trends are leading the way.
Google is committed to providing people with a better search experience. It has evolved significantly over the years. One of the ways it has changed is through its focus on featured snippets. These appear at the top. They have a Position 0. To drive more clicks and take advantage of the feature, you need to answer the most frequently asked questions. Featured snippets are boosted to the top after they have been evaluated for quality using Google’s algorithms. You should never take this trend lightly as Google has started to place great importance to feature snippets.
There has been a considerable rise in influencer marketing in recent years. People prefer looking for information from someone they can trust to provide them with an authentic review. This has led to more companies leveraging influencers to engage with users. Ads are not as effective as leveraging a well-known and respectful person. When you hire an influencer to help your website, you get to generate more traffic and amplify your content’s reach. Besides, influencers are vital for building valuable backlinks. Since backlinks are an important factor for Google, you should invest in influencer marketing.
- Secure Website
Another trend that you cannot afford to overlook is website security. User safety is a priority for search engines. If the user does not feel safe when visiting your website, they would be less likely to visit. Moreover, if there is a “Not Secure” warning, users will simply leave the page. This would result in a high bounce rate which would impact your organic search listing drastically.
- Voice Search Optimization
More and more people are using voice search than ever before. Gone are the days when people typed in words into the search engine box. This led to the creation of keywords. However, times have changed. With the rise of smartphones and home voice assistants such as Voice Pod, Samsung Smart TV, Amazon Echo, and the like, voice search is taking over the internet. This is why you need to optimize the website based on the voice search to generate more traffic.
- Mobile User Experience
A website that lacks a mobile version might lose the majority of its users, especially in the coming years. As the number of people that use smartphones to search online has increased exponentially, if you do not offer a mobile version of your website, it would affect your SEO rankings.
Only the latest SEO trends for 2020 have been shared in this post. You must take advantage of these trends to boost your SEO ranking.