Radio frequency identification or RFID technology has come a long way. It refers to the use of wireless communication for utilizing radio waves in order to identify and keep track of objects. In the simplest of words, RFID technology is any technology which connects an object to the internet for tracking and sharing data. It was first used during the Second World War to differentiate between enemy and friendly planes. Although the technology is still used by the military, it has branched out into many other industries including the world of sports.
How Does RFID Technology Even Work?
RFID technology uses the smallest RFID cards which are attached to objects that require tracking. Data is stored in the tag-chips which are read by the RFID readers. The following uses of RFID technology in sports tech products helps explain how the technology works.
- Access Control and Fraud Prevention
Sports tech products that leverage RFID can help reduce friction in a sporting event. Fans would no longer need to carry cash, input information, or use a paper ticket as everything would be done with a tap on their wrist. This also prevents fraud from occurring as each wristband would have its own unique code which is close to impossible to counterfeit.
- Corporate Suite Management
Most fans spend a ton of time and money on their favorite teams to ensure that they do not miss out on a single game. By adding the right touch, it is possible to enable corporate suite wristbands which provide the ultimate VIP experience. These wristbands would help unlock doors and cut down costs on staff for monitoring activity.
- Cashless Payments
Most people do not like carrying a lot of money with them, especially at huge events. This is where RFID technology comes in handy. It can be used for storing credit card information and facilitating cashless payments. Thus, fans would feel a sense of freedom and will be able to spend money freely without feeling restricted. Corporations can benefit significantly from this by offering special discounts and offers to boost sales.
- VIP Club Experience
In addition to corporate suite management, RFID technology provides sports fans with the VIP club experience. The wristbands given to fans can be used for providing access to special privileges that elevate their status. For instance, the VIP wristbands can be used to gain access to exclusive areas and perks.
- Sponsor Brand Activations
Sports clubs have a difficult time getting fans to engage with sponsors. However, this is where RFID technology can come in handy. It helps generate instant buzz as attendees enter competitions and seek more information using their wristbands. This provides sponsors with vital information to facilitate deals.
There is no limit to RFID technology. It is the future of the sports industry. If you can think it, chances are that RFID technology has a solution. This is why it is crucial to invest in the technology.